Impera

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Roles

Branding, UI/UX Design, WordPress Development

Release

2020

The Story

When it comes to borrowing money, not everyone has the same options but luckily there are companies that are willing to lend money even to higher-risk cases. Impera is such a company that tries to help less fortunate people with a complex set of services targeted especially towards the needs of clients from poor rural regions. In order to reflect the character of the company, we developed a visual identity that talks easily to the common man. First, we created the logo and continued to expand the brand on the website and all the marketing materials.

Logo Design

Main Attributes

Consultancy
Loans
Credit
Social

Color Palette

To emphasis the human and social nature of the brand, we used a pair of warm complementary colors made out of a light warm beige and a darker desaturated blue.
The blue tones serve as a background and the dominant color, while the beige acts as the accent color.
HEX  faa378
RGB  250 163 120
CMYK  0 43 54 0
HEX  00548c
RGB  0 84 140
CMYK  99 72 20 4

Typography

Typeface

Poppins

Mockups

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